Eldercare Compare

Privacy Policy

Eldercare Compare (“we,” “our,” or “the Site”) provides educational content to help families understand senior care options. This Privacy Policy explains what information we collect, how we use it, and what choices you have when you visit eldercarecompare.com.

1) Information We Collect

We do not require you to create an account to access our content. We may collect:

  • Basic usage data (such as IP address, browser type, pages viewed, referral source, and approximate location derived from IP), collected automatically through standard server logs.
  • Device and interaction data (such as time on page, scroll depth, and outbound link clicks) if analytics tools are enabled.
  • Contact information you provide (such as your email address and the contents of your message) only if you voluntarily contact us.

We do not intentionally collect sensitive personal information such as medical records, diagnoses, or personally identifiable health information through the Site.

2) How We Use Information

We may use the information we collect to:

  • Operate and maintain the Site
  • Improve site performance, content quality, and user experience
  • Measure traffic and understand which content is most helpful
  • Respond to inquiries (for example, partnership, advertising, or collaboration requests)
  • Protect the Site from abuse, spam, or security threats

We do not sell or rent your personal information.

3) Cookies and Similar Technologies

We use cookies and similar technologies (such as pixels, tags, or local storage) to operate the Site and understand how it is used. These technologies may be used for:

  • Essential site functions (security, load balancing, and basic preferences)
  • Anonymous site traffic measurement (for example, analytics tools like Google Analytics)
  • Affiliate link tracking (when applicable, to measure whether a visitor clicked an affiliate link)
  • Advertising and ad measurement (for example, Google AdSense)

Google AdSense and Advertising

We may display ads served by third-party advertising partners, including Google AdSense. Third-party vendors (including Google) may use cookies or similar identifiers to:

  • Serve ads based on your prior visits to this Site and or other websites
  • Measure ad performance
  • Provide personalized ads where permitted by your settings and applicable law

Your Choices

You can control cookies in several ways:

  • Browser settings: You can disable or delete cookies in your browser settings. Note that disabling cookies may affect certain Site functionality.
  • Ad personalization settings: You can adjust your advertising preferences through ad personalization settings provided by ad networks (for example, Google’s ad settings).
  • Third-party opt-out tools: Some advertising partners provide opt-out mechanisms for certain personalized advertising.

4) Third-Party Links

The Site may contain links to external websites (including government resources, senior care services, comparison tools, or affiliate products). We are not responsible for the privacy practices or content of third-party websites. Please review their privacy policies directly.

5) Affiliate Disclosure

Some links on this Site may be affiliate links. This means we may earn a commission if you click a link and make a purchase or sign up, at no additional cost to you. Affiliate relationships do not affect our editorial content, and we aim to recommend options based on relevance and usefulness.

6) Email Communication

If you contact us at contact@eldercarecompare.com, we use your message only to respond to your inquiry. We do not provide personalized medical, legal, or financial advice, and we do not maintain a public database of visitor inquiries.

7) Data Storage and Security

We use reasonable administrative, technical, and physical safeguards to help protect information collected through the Site. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8) Data Retention

We retain information only as long as needed for the purposes described in this Privacy Policy, such as maintaining security logs or responding to inquiries, unless a longer retention period is required or permitted by law.

9) Children’s Privacy

This Site is not directed to children under 13, and we do not knowingly collect personal information from children.

10) Contact Us (Privacy Questions)

For privacy questions or business inquiries, contact us at:
Email: contact@eldercarecompare.com

We can address requests related to information we directly control (such as messages you send us). For advertising and analytics data collected by third parties, please use their opt-out tools and settings.

11) Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top or bottom of this page.

Last updated: February 6, 2026